WABASH, IN (April 2018) Halderman Farm Management and Real Estate Services, Inc. recently launched a rebranded website that will feature a redesigned logo and brand identity. Over the last few months the marketing department has gradually changed the logo and brand identity on promotional and marketing items and the final element was the launch of the new website.
“We knew that after 25 years it was time for an update” stated Howard Halderman, President of the Halderman Companies. “We needed a logo and brand that would translate to digital marketing outlets.”
The rebranding reflects the growth of the company as well as its vision for the future. The new logo retains the background graphic of the corn rows while the updated typeface provides a modern, clean look. The refreshed color palette allows for signage and marketing that will stand out in print as well as in the field. Changing the orientation from landscape to vertical delivers an improved visual for digital marketing.
Halderman Farm Management and Real Estate is based out of Wabash, Indiana and has been in business since 1930. The rebranding represents the Halderman Companies successful and ongoing transition to a company well beyond its farm management heritage. Today a team of farm managers, real estate associates and certified general appraisers make up the Halderman Companies and serve clients across 19 states and 2 countries. If you have a question about your farmland investment or about this information, give us a call at 800-424-2324 or visit us at halderman.com.